Read to know why your telecom business should invest in mobile advertising, highlighting its benefits, impact on revenue growth, and transformative role.

The escalating mobile ad spending is propelled by the rapid expansion of the global mobile user base, estimated at 6.6 billion users in 2023. Advancements in mobile device capabilities have also played a crucial role, enabling telcos and advertisers to create more engaging and interactive ad experiences. Additionally, precise targeting options based on user data have revolutionized how businesses tailor their messages, enhancing relevance and impact.